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Japanese Sunscreen Guide: Comparing the Most Popular Brands in Japan (2025 Edition)

Japanese Sunscreen Guide: Comparing the Most Popular Brands in Japan (2025 Edition)

If you’ve ever wandered the skincare aisles in Japan—or scrolled through Japanese beauty hauls online—you’ve probably noticed one thing: Japanese sunscreens are on another level. They’re lightweight, effective, and so comfortable on the skin, many people use them daily, not just on beach days.

But with so many options, how do you choose the best one for you?

In this post, we’re diving into a full comparison of top Japanese sunscreen brands, breaking down texture, ease of use, skin type compatibility, and more. Whether you want something gentle for everyday wear or strong enough to handle sweaty summer adventures, you’ll find your perfect match here.

SPF vs. PA: What's the difference?

When it comes to sunscreen, SPF and PA are two important indicators that protect your skin in different ways. SPF (Sun Protection Factor) measures how well a sunscreen protects your skin from UVB rays, which are the main cause of sunburn and can lead to skin cancer. The higher the number, the longer you’re protected.

For example, SPF 50 means your skin can be protected about 50 times longer than without sunscreen. On the other hand, PA measures protection against UVA rays, which go deeper into the skin and cause aging, wrinkles, and dark spots. The more plus signs (like PA++, PA+++, or PA++++), the stronger the protection. So in short, SPF fights the burn, PA fights the aging—and a good sunscreen should have both!

Why Japanese Sunscreens Are So Popular

Before we jump into the comparisons, let’s talk about why Japanese sunscreens are so hyped:

- Lightweight textures that don’t feel greasy

- High UV protection (most go up to SPF 50+ and PA++++)

- Many can be washed off with just soap

- Perfect for layering under makeup

- Affordable options that work

Seriously, once you try one, you might never go back to your old sunscreen again.

Popular Japanese Sunscreens – Full Comparison

Product Texture Best For SPF/PA Easy to Wash Off? Skin Type Side Notes
Anessa by Shiseido Smooth milky lotion or gel Outdoor activities, beach, sports SPF50+ / PA++++ ❌ Needs cleansing oil Normal to oily Super waterproof and sweat-resistant. Great for active days.
Biore UV Aqua Rich Watery Essence Lightweight watery gel Daily use, under makeup SPF50+ / PA++++ ✅ Washes off with soap All skin types Feels like skincare. Budget-friendly and no white cast.
Nivea Sun Protect Water Gel Light lotion-like gel Dry seasons, everyday use SPF50 / PA+++ ✅ Washes off with soap Normal to dry skin Contains moisturizing ingredients. Gentle on skin.
ALLIE Extra UV Gel (Kanebo) Silky smooth gel Commuting, city walks, under makeup SPF50+ / PA++++ ❌ Needs proper cleansing Normal to combo skin Strong UV protection + friction-resistant. Great as a makeup base.

Let me know if you want this turned into an infographic too!

The difference between Milk vs. Gel sunscreen

When choosing a Japanese sunscreen, you’ll often come across “milk” and “gel” types—and they feel totally different on the skin! Milk-type sunscreen (also called emulsion or lotion) usually has a thicker, creamy texture that creates a more solid barrier on the skin. It’s perfect for outdoor activities, beach days, or sports because it tends to be more water- and sweat-resistant.

However, it might need to be removed with a cleansing oil or face wash. On the other hand, gel-type sunscreen feels lightweight, cool, and refreshing, almost like a skincare serum. It spreads easily and absorbs quickly, making it ideal for everyday use or under makeup. It usually washes off with regular soap, and it’s often preferred by people with oily or sensitive skin. So, if you’re spending the day outdoors, go with milk; if it’s just a regular day, gel might be your new best friend!

Final Thoughts: Japanese Sunscreens Are Totally Worth It

Once you get into Japanese sunscreen brands, you’ll wonder why you didn’t switch earlier. Whether you’re looking for sun protection that doesn’t feel like sunscreen or something strong enough for hot, humid days, there’s something for every skin type and budget.

Try a few, find your fave, and wear that sunscreen daily—your future skin will thank you!

Want more J-beauty tips?

Stay tuned for our upcoming guides on the best Japanese face washes, moisturizers, and makeup removers—everything you need for that flawless, fresh look Japan is famous for.