As Shiseido’s prestige line THE GINZA enters the world of body care, its debut Body Oil—an oil-based serum—is redefining luxury with a ritual that elevates everyday skincare into a sensory journey . Launched on May 1, 2024, this 80 mL bottle of opulence will set you back ¥22,000 (about $150) .
What Makes It Stand Out?
1. Tailored Skincare Backed by Science
Infused with THE GINZA Perceptive Complex EX™, a blend of rosa roxburghii extract, β‑glucan, polyquaternium‑51, ginkgo biloba, and glycerin, this oil is expertly designed to maintain and strengthen the skin’s natural barrier .
2. Silky Robe Moist Complex
Nourishing plant-derived oils—organic olive, argan, lavender, and rosemary—combine to moisturize deeply while offering a smooth, silky texture that glides effortlessly on skin .
3. Beauty Circulate Complex for Radiance
Jojoba oil, sesame oil, pine cone extract, and glycerin work together to stimulate circulation and refine texture, giving your legs, arms, and décolleté a lifted, toned appearance .
4. Linden Aroma: A Sensory Escape
Inspired by the actual linden trees along Ginza's Namiki Street, the fragrance is a crisp green-floral blend—rooted in fresh orange and rose—creating a calming, luxurious aura .
How to Use It: A Ritual in Motion
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Apply after a bath or shower, while skin is still slightly damp.
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Gently massage from limbs to décolleté, following lymphatic flow.
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Enjoy the subtle sheen and silky texture.
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Use morning and night for optimal tone and glow .
Benefits at a Glance
| Feature | Benefit |
|---|---|
| Non-sticky glide | Perfect texture for massage without residue |
| Deep hydration | Rich oils hydrate and protect against dryness |
| Refined skin | Improves circulation, smooths texture, supports tone |
| Long-lasting fragrance | Elegant linden aroma enhances mood and relaxation |
Is It Worth the Splurge?
While premium priced at ¥22,000 (~$150), THE GINZA Body Oil is more than a beauty product—it’s a ritual. Think of it as investing in:
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Sophisticated texture & scent that feels runway-ready.
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Targeted skincare benefits from clinically-backed complexes.
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Mindful self care with a calming, sensorial application.
Real Opinions?
Though still new to the global market, reviews from Japanese forums and duty-free sites highlight its non-greasy feel, silk-like glide, and rich linden fragrance as standout reasons for repeat purchases .
Tips & Alternatives
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Not ready for the full bottle? Try pairing with THE GINZA Shower Oil (180 mL, ¥8,800) for a full-sensory routine .
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Not a fan of strong fragrance? Use lightly—your massage enhances benefits even with sparse application.
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Body oil newbie? Warm 2–3 drops in hands before application to ensure smooth distribution.
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Pair with facial THE GINZA line—matching cleansers and lotions enhance the ritual.
Final Take
THE GINZA Body Oil transcends ordinary body care—it's a melding of haut-couture, efficacy, and ritual. With science-backed ingredients, luxe texture, and a calming scent echoing Ginza’s iconic linden trees, it's a lavish treat for your skin and senses.
