Kameda Seika, a renowned name in the Japanese snack industry, has evolved significantly since its establishment, adapting to environmental changes and aiming for sustainable growth. With a focus on rice, the company has established itself as a leader in creating innovative rice-based snacks that cater to global tastes and health-conscious consumers.
A Legacy of Innovation and Care
Kameda Seika's journey began shortly after World War II, during a time of food scarcity in Japan. The company's founder was driven by the desire to bring joy and enrichment to people’s lives, especially women and children who lacked simple pleasures during that era. This vision led to the creation of unique candy using malt syrup, marking the birth of Kameda Seika.
From its inception, the company has remained committed to its core philosophy: to use rice, a fundamental element of Japanese cuisine, as the basis for producing beloved rice crackers. After becoming the top seller of rice crackers in Japan in 1975, Kameda Seika continued to uphold its founding spirit. It has refined rice’s natural benefits into "deliciousness," "health," and "inspiration," and dedicated itself to providing these values to its customers.
Embracing Global Trends
Rice crackers, a traditional Japanese snack, are not only central to Japanese food culture but are also rapidly gaining popularity worldwide. With rice being recognized globally for its low allergenic properties, the demand for rice-based snacks is growing. Kameda Seika’s commitment to innovation is reflected in its vision to be a “Rice Innovation Company,” leveraging its accumulated expertise and technology to unlock the full potential of rice and create new value and markets on a global scale.
Future-Focused Growth
Kameda Seika is strategically focusing on enhancing its business model through partnerships both domestically and internationally. The company aims to transition to an asset-light, high-profit business model to ensure sustainable growth and increase corporate value. By strengthening its technological capabilities and working closely with global partners, Kameda Seika is poised for continued success.
A Commitment to Quality and Trust
As a unique global food company centered around rice, Kameda Seika remains dedicated to producing safe and high-quality products that bring smiles to its customers. The company values the technology, know-how, and people behind its products and continues to cherish its founding principles. Through ongoing communication with stakeholders and a commitment to being a trusted brand, Kameda Seika strives to maintain its reputation as a beloved provider of rice-based snacks.
Kameda Seika looks forward to your continued support as it continues to innovate and grow, staying true to its mission of enhancing global lifestyles through exceptional rice-based products.
